Digital bus shelters
In September 2013, after unveiling its new interactive digital transit shelter, Quebecor Media Out of Home installed some 40 transit shelters in Montréal. Today, the number has reached 75.
Designed by consortium Leblanc + Turcotte + Spooner, the transit shelters feature an 84-inch facing and are equipped with a motion-sensing camera, enabling users to view bus schedules and transit maps, determine their bus’s current location, check the weather, watch LCN news, and locate Montréal businesses.
Quebecor Media Out of Home will replace the 1,870 existing transit shelters and add another 850 to the system by 2023.
The company installed 279 standard and 25 digital transit shelters in 2014, bringing to 75 the total number of digital shelters, which represent a world first in street furniture.
Quebecor Media Out of Home has shown great creativity in its campaigns, including one developed for Duracell that earned two awards at the Ad Club of Toronto’s AdClub OOH Showdown on October 9, 2014, winning first place in the Street Level/Transit/Transportation category, and being named Showdown Winner, the competition’s top honour.
The company’s ads for Nespresso coffee machines, Jean-Coutu and Ubisoft have also captured the imagination of the viewing audience. With creative professionals ever vying for the public’s attention, these electronic transit shelters serve as an inspired and inspiring new advertising medium to help advertisers achieve their goals.
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